The Power of Instagram Marketing in the Digital Age

Social media marketing has been in existence for a long while, but only recently has it experienced an explosion in worldwide participation. Instagram and other social media platforms have gone mainstream and now more than ever, it is considered an important tool for marketing in the digital age. As a result, it is becoming more difficult for brands or businesses to run without paying attention to the nuances and trends present in the sphere of social media. Many businesses fail to understand how the new marketing and networking works and begin to lose marketing share to competitors. It is imperative for business owners to grasp how social media works. Marketing on Instagram can prove invaluable to your business or brand.

Why Instagram Marketing?

Currently, Instagram boasts over one billion monthly active users, with that number still growing. From this user base, there are over 25 million business profiles. According to statistics, Instagram sees over 500 million stories every day, and it records 1 billion activities every month. Instagram is considered the best social media platform for engagement or for your ability as a brand to connect with your followers, as it is primarily visual, simple to use, and attractive to younger generations more than other social media handles.

Did you know that 80% of Instagram users follow at least one business account? 72% of people even buy the products that Instagram displays to them! 60% of Instagram users are adults who have the buying power. An interesting fact about Instagram is that although it is an American app, it has 80% of its user base outside America. Your advertisements can potentially reach many people!

Innovative Advertisements

Instagram ads give you an opportunity to create well-rounded campaigns as well as build brand awareness at the same time. As a massive, growing community, Instagram also boasts a higher engagement rate than any other social media platform. This can benefit your brand or business especially if you are looking to sell products or services. As long as your products or services is visually compelling, you can encourage consumers to purchase them. Instagram ads are also not intrusive. They look just like regular posts.

There are a variety of ways to advertise on Instagram, such as story ads, video ads, or shopping posts. Take the time to research which marketing method works best for your brand or business.

Business Advertising Changes

There was a time when business owners relied solely on the word of mouth strategy to drive sales. Satisfied customers could spread the word of an excellent product or service to their social circles and attract other customers from the same town or city to that business. In the 20th century, things changed when radio and television provided people with more access to information. However, it wasn’t until the arrival of the Internet when shifts in marketing, business, lifestyle began to appear. The Internet changed the way we communicated with others and the way we market and advertise or brand or business. Now there are no limits to marketing and advertising as the Internet makes it easier for everyone. By choosing the right social media platform and the right way to communicate with your audience and success will be right around the corner.

Instagram was once used for personal photo sharing but has rapidly gained popularity as a business marketing platform. Instagram has launched various features such as a business account feature to provide a greater reach for marketers to effectively advertise their products. Like other digital platforms, Instagram allows its advertisers to view accurate stats of their business accounts, such as the number of engagements, likes, followers, number of saves on a post, as well as many other useful statistics.


Instagram has changed the nature of its brand drastically in the last few years and has become more of a business hub for marketers who are looking to bring their offerings to a wider-viewing audience. Marketers should look no further than utilizing all the features Instagram has to offer, such as ads and campaigns, which will deliver your message quickly and concisely so that your brand or business will attract fans or customers. Instagram provides excellent marketing tactics at a relatively inexpensive cost. Not all social media platforms promote or provide this type of communication. Understanding the nuances of Instagram will be advantageous to your brand or business in the long run and you will know how to appeal to your target market.

Learn about effective advertising and marketing according to Focus Five Group.

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